Portals & Content Strategies
Client: L’Oréal Project: Beauty Confidential
Disciplines & Responsibilities: Design & Art Direction
Agency: McCann Erickson
A multi-platform redesign of L’Oréal's Beauty Confidential website and portal. Specifically created to engage a lunchtime or quick fix audience. The concept and design process ran in tandem with a new editorial based content strategy.
The design process involved evolving the Beauty Confidential brand and moving it further into the realm of the more exclusive fashion and beauty brands. The visual content had to be rich and inspiring in its delivery and quick and easy to navigate and interact with. Daily updates and content production required deployment of a strict and robust content plan that slotted seamlessly into the site framework.