Aggregation & Visualisation
Client: LOCOG Project: One Year to go!
Disciplines & Responsibilities: Design & Art Direction
Agency: McCann Erickson
Built to help create and capture the social media buzz around the One Year To go milestone for London 2012.
The site aggregated tweets of support from around the web for each participating nation using the relevant hashtags. These messages of support could be viewed in multiple ways to give a snapshot of which nations were generating the most buzz and getting behind their athletes. Growing and shrinking flags, live scrollable date and timeline, athlete videos and a tweet generator helped get people talking about the One Year to go story.