Real and Digital Worlds
Client: Burger King (Kids) Project: Forgetalot
Disciplines & Responsibilities: Design & Art Direction
Agency: McCann Erickson
An online and real world adventure helping Burger King kids to learn, interact and play with the help of characters, games and challenges. Playable in-store, at home or out and about with the help of mobile and app technology.
Based around the kingdom of 'Forgetalot' - where the pages of the ‘Big Book of Everything and More’ have been lost - players must help to find and retrieve the pages through a series of games, challenges and missions. The main site has a dual login function where parents can take control of the game and help set their children objectives and quests to complete.