Competitions & Experiences
Client: Crowne Plaza & BMW Project: The Ultimate Journey
Disciplines & Responsibilities: Design & Art Direction
Agency: McCann Erickson
Design your ultimate 500 mile journey across europe. Get to complete it in a brand new BMW of your choice. Stay in luxury Crowne Plaza hotels along the way. And get to invite a co-driver/friend to help you complete and share the experience.
Utilising the google maps api entrants were asked to design and upload their ultimate journey across europe (with a 500 mile/3 day restriction) using Crowne Plaza hotels as their stopovers and checkpoints. Users could invite connections from Linked-in to make it the ultimate job interview or just invite their best mate via Facebook or Twitter. Completed in a brand new BMW - depending on your route - cabriolet for coast routes, coupé for the Autobahns or a 4x4 for alpine routes. The choice was yours.