Gaming & Engagment
Client: Aldi Project: Trolley Dash
Disciplines & Responsibilities: Design & Art Direction
Agency: McCann Erickson
Race through a chaotic Aldi store collecting as many products and special offers as possible avoiding the obstacles (spillages, wobbly wheels etc) along the way.
Created to drive traffic to ALDI’s facebook page and to make players aware of the specific products and specials currently on offer. The branded game gave the opportunity for players to win vouchers and get on the all-important Trolley Dash Leaderboard for even bigger and better prizes. Proving a massive success, driving traffic, gaining ‘Likes’ and creating serious competition for places on the ever changing leaderboard.